“ERASE THE HATE”

For this project we are asked to develop a visual campaign that raises awareness of a social issue existing in our world today. Once determined, we are to develop a campaign ad, a social media post, and a tote bag to deliver a compelling campaign across all mediums. Through visual cohesion, hierarchy, scale, appropriate imagery, and strong messaging, our campaign should appear ready for production. For this project, I have chosen to highlight the social issue of bullying - focus on the LGBTQ+ youth population within this scope.